5/24/2023 0 Comments Open messenger accountI know I’ve messaged businesses to see if they’re open or are offering delivery. In the wake of COVID-19, many businesses are fielding more questions than ever from followers. Image via Facebook How are businesses using Messenger right now?īusinesses use Facebook Messenger to interact with prospects and customers by answering questions, completing transactions, sharing deals and specials, sending purchase confirmation and tracking information, and more. This simple addition to the Messenger app is going to make many social media managers’ lives much easier and, in turn, provide the ability for customers messaging business pages to get answers much faster. With this update, not only can managers of business pages can quickly and easily toggle between replying to personal messages and messages to their business accounts - they can even receive notifications via the Messenger app for messages to their business pages. What does this update offer to admins of business pages? But it just shows how vital this change is. Now, that’s a couple of “90%” stats in a row, I know. We need to be able to respond quickly and easily. It’s a pain.įacebook’s update even referred to one of my favorite HubSpot studies which states “90% of customers rate an immediate response as important or very important when they have a marketing or sales question.”Įxactly. In an update posted by Facebook, Mike Weingert, product manager, stated "according to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t want to download and manage multiple apps." This a sorely needed feature and a long-overdue update. It was so cumbersome I eventually just uninstalled it from my phone and decided to bust out my laptop for messages to my pages because that was actually somehow easier.Īt long last, Facebook has heard the cries of its users and is adding the ability to toggle between personal and business accounts right within its Messenger app. See, in addition to managing IMPACT’s Facebook group, IMPACT Elite, through which I get many direct messages to my personal Facebook profile, I also manage three Facebook pages, two other Facebook groups, and am the owner of multiple events.įor years I’ve had to switch to the dreaded Page Manager app to reply to messages as one of the pages I manage. Earlier this week, Facebook finally made a change I’ve been waiting years for.
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